The content of a website is most powerful tool for selling products or services and things like graphics, animations etc etc is important to make your website visibly sound. Good content is way to attract your visitors to stay on website and explore about products and services you are selling and an optimized content with smart use keywords is key for high search engine rankings.
While writing content for a website follow some tips:
Consistency – Make content consistent from page to page. Your objective should be consistent through out website.
Active Content – Always use active words in content to making visitor feel like a participant rather than a passive reader. Always inspire them to take an action.
No Error Content – Content on a website should be free from any grammatical or spelling mistakes.
Selling Idea – Most of websites have content describing features of their product or services, do not write about what your product/service have but write about how can it is beneficial for customers.
Call of Action – Your call of action text (buy now, get demo etc.) should be clearly visible to visitor wherever your visitor is on your website.
Content for Search Engines – A search engine friendly content does not mean a stuffed content with lot of keywords. Try to use your keywords smartly in your content with proper density of keyword. Never try to spam by hiding your content.
Try to link you text (keywords) to relevant internal page of website that will really help to boost performance of linked page.